HERO Group Posyandu Business Assistance

Location : Pondok Betung, Tangerang Selatan

Program : HERO Group Posyandu Business Assistance – Komitmen Untuk Anak Dan Ibu Sehat Hero (KASIH)

Program background :

Starting from the company’s commitment, they want to have a social responsibility program to empower the community around the Hero & Giant store. The Posyandu program was initiated. The beneficiaries of this program are Posyandu Mawar which is located in Pondok Betung Village, South Tangerang. Training activities include product strengthening training, Brand & marketing training, and marketing system training. Through product development training, Posyandu Mawar cadres can make food products that will be sold in the form of vegetable nuggets and various bitterballen cakes, coconut pudding, various breads and donuts. The product is sold under the brand “Sari Mawar”. Posyandu products were also exhibited at the Posyandu Fair which was held by the Hero Group. In accordance with the point 3 and 8 of the SDGs.

Stages of program implementation:

  • Survey & FGD
  • Training penguatan produk
  • Training Brand & Marketing
  • Training Marketing system

Maintaining the health of mothers and children while providing knowledge on how to process food for the welfare of the community.

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