The concept of CSR was first introduced in 1953, with the publication of a book entitled Social Responsibilities of Businessman by Howard Bowen, who became known as the “Father of CSR”. The CSR grew louder in the 1960s when the problems of poverty and underdevelopment received more and more attention from various circles. 1987, The World Commission on Environment and Development (WCED) in the Brundtland Reportdevelop three important components of sustainable development, namely economic growth, environmental protection, and social equity.

In 1992, the Earth Summit in Rio De Janeiro emphasized the concept of sustainable development based on environmental protection and economic and social development as something that must be done by all parties, including companies. In 1998, the concept of CSR became increasingly popular, especially after the book Cannibals With Forks: The Triple Bottom Line in 21s Century Business (1998) by John Elkington. He packaged CSR in three focuses or 3Ps, which stands for profit, planet, and people. A good company is not only looking for mere economic profit (profit), but also has a concern for environmental sustainability ( planet ) and the welfare of society (people).

In 2002, the World Summit on Sustainable Development in Johannesburg brought up the concept of Social Responsibility which accompanies the two previous concepts, namely economic and environmental sustainability. In 2010, ISO 26000 was implemented which is an operating standard and norm for implementing social responsibility of organizations, including companies that are included in the Guidance on Social Responsibility.

In Indonesia, the term CSR has become increasingly popular in use since the 1990s. Some companies have actually been doing CSA ( Corporate Social Activity ) for a long time. Even though they don’t call it CSR, the action is close to the concept of CSR which represents the form of “participation” and “care” of the company towards social and environmental aspects. Through the concept of “seat belt” corporate social investment, since 2003 the Ministry of Social Affairs has been listed as a government agency that is active in developing the concept of CSR and advocating for various national companies. Broadly speaking, the development of CSR can be seen in the table below.

Sumber: Rachman et al (CSR Researcher)